Writing for the Flagship
One of Articulate's stated goals is to help companies and individuals better communicate. We are doing a lot of freelance writing, including marketing letters, ad copy, personal bios, and editing. We have recently contracted to do the writing on several large projects over the next 2 years, and are looking forward to getting underway on them. The first will begin in January.
I have done a great deal of writing over the years, and in fact, was a Senior Staff Writer for The
Gallup Organization's flagship business publication, The
Gallup Management Journal. I also wrote for Gallup's Tuesday
Briefing, and, though I no longer work for Gallup, I continue to be one of their contract writers for the Journal.
I have attached some of the business impact stories I penned while employed at Gallup.
Mutual of
Omaha's Healthy Preoccupation With Talent by Dennis Welch
Following the bold exhortations of its CEO, this insurance giant is seeking
to dramatically increase employee engagement -- and is already succeeding.
The
Talent to "Go It Alone" by Dennis Welch
Successful entrepreneurs "do what they do best," says bestselling author
and Internet visionary Bruce Judson
Caterpillar
Constructs a Leadership Pipeline by Dennis Welch
How this global giant is using management selection tools to unearth
and develop great leaders
Marriott's Gamble Keeps Paying Off by
Dennis Welch
How one of the lodging company's riskiest business decisions has become
a remarkable success story
Securing Growth Through a Great Workplace by
Dennis Welch
How an intense focus on employee engagement helps Weiser Security reduce
turnover -- and keep customers