Marketing

The art of marketing is just that…an art. Every situation requires a different touch, a specific method and system; words that are all customized for whatever specific challenge lies ahead. Too often, marketers try to paint with the same brush in every situation, and more often than not, it ends up in failure. Unfortunately, failure costs money.

Articulate has a fundamentally different approach. We begin by analyzing the situation from as many different angles as possible before settling on a solution. We use our experience and know-how to arrive at the most cost-effective and sound strategic plan.

We offer two levels of service:

1) Level 1 - Strategic planning and designing a blueprint for your own marketing team to follow. This is done in conjunction with your most senior execs and those in charge of marketing the specific product or service. Level 1 is more of a 30,000 feet diagnosis of your specific issues and, after a plan is agreed upon, we leave the implementation up to your company and the team dedicated to that project.

2) Level 2 - Includes all of the aspects of Level 1, but leaves the implementation to Articulate’s team. We act as a contract Director of Marketing for your organization, making the calls, setting up the appointments for your salespeople, building relationships with your potential market, debriefing your team about our findings, and designing and writing all of the marketing materials.

Articulate brings a great deal of experience and knowledge to the table. Your success is our success. That’s how we see it.